Advantage is a full-service market research company founded in the UK and also located in Peru. 

The guiding principle for Advantage was to provide high-value, cost effective market research and insight solutions by meeting clients' needs through a combination of in-house services and those offered by a network of proven partners.  

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Kevin Simmonds

Managing Director

A career researcher with over twenty-five years' experience including both agency and international client-side market research roles.  

Maria Jesus Alfaro

LATAM Research Manager

Maria Jesus is a bi-lingual researcher with over ten years' experience in urban, social and commercial topics.  

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Marketing Executive

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Stephanie Hawkins

Senior Analyst

Stephanie is an international business graduate with a specialism in market intelligence. Her commercial background includes international trade and retail.   

With our approach, clients benefit from:

  • Senior involvement throughout all stages of the project. 

  • A proven model of trusted network partners.

  • Experts teams created (specific skills sets and geographical coverage) to meet the needs of each client, with out the large agency overhead cost or constraint.

  • Confidence that our solution and delivery is tailored to their specific needs.

  • A cost effective solution due to low overheads and agile practices. 

  • Tailored support: flexibility to meet your needs as a consultant, an outsourced market research manager or a full service research agency. 


Advantage Market Intelligence Ltd combines the agility and personal touch of a consultancy with the experience and capabilities of a much larger agency to be able to deliver projects of any size and complexity.  

Four core values guide our operations in the UK, in Peru and with our local country partners. 

  • Intelligence that gives you a competitive advantage.

  • We invest time to understand your needs to be able to recommend the right solution.

  • Expert insight support that improves decision making, reduces risk and increases your profitability. 

Advantag Market Intelligence Ltd added value
Advantage Market Intelligence Ltd. Solutions
  • A unique position, combining strong in-house capabilities with those of a network of specialists and local partners.

  • Track record of adding value in a diverse range of organisations.

  • Client side and agency experience means we understand your needs and also project practicalities.

Advantage Market Intelligence Ltd capabilities
  • We will not promise what we can't deliver. 

  • We respect customer relationships, ours and yours.

  • We operate in full compliance with industry codes of conduct and legal requirements, without exception. 

  • Partners are selected based on trust and capabilities, not on commission.

  • We will tell you if a project is not going to plan and the required corrective actions.

Advantage Market Intelligence Ltd Integrity
  • Flexible methodologies.

  • Expert support when, where and how you need it

  • Scalable solutions to fit budget and time constraints 

  • The right solution at the right price.