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Market Analysis

Market Understanding

Insight to reduce risk, increase understanding and success. 

Market Size

Delivering “one truth” that allows you to move forward confidently

Competitor Analysis

Identify key competitors and understand their strengths and weaknesses. 

Market analysis can be used in a variety of ways including:

  • Improving decision making when entering new markets 

  • Demonstrating expert knowledge to customers

  • Improving the knowledge of sales teams

  • Content for white papers and other marketing 

Market Understanding

If you're considering expanding your business to a new market, you probably have many questions – what is the market potential, who are the major players in your industry, what are the local customers' tastes and preferences, etc.


Answering these questions accurately, and in a timely manner, will arm your organisation with the insights it needs to enter the new market with just the right product offering, marketing and sales campaigns.

Using our proprietary analysis framework, we can conduct a holistic market assessment or just focus on a specific aspect. It is tailored to your needs.


Alternatively, you may require a briefing document to better understand the latest market developments, emerging trends, regulatory changes and growth forecasts.


This can be a valuable tool for internal planning as well as demonstrating expert knowledge for marketing and starting conversations with prospective customers. 



Our solutions are focused on answering key questions:



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If you would like to know more, please get in contact. We will be happy to help. 



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Market understandng

Market Sizing

Market sizing is key for effective decision-making. 

Market sizing is a challenge for most companies, often compounded by internal politics.  We are experts at providing robust market size estimates. Delivering “one truth” that allows you to move forward confidently.

Our methodologies include top-down market sizing (where we calculate market size by using a big-picture view of the market and then whittling it down to the specific country or region) and bottom-up market sizing (where we calculate the market size by multiplying a single product or service by the number of potential buyers in the market). Depending on your industry, we customize and combine approaches for best results, drawing on global and local information sources as well as support from our network of local experts. 

We have calculated market size for a range of industries and new products in over thirty countries. 

More information about our approaches can be found here, or get in touch and we will be happy to discuss. 



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Market size

Competitor Intelligence

When companies skyrocket into success, it may seem like it happened out of sheer luck. However, what appears to be sheer luck may be the result of highly strategic and timely maneuvers.


Competitive intelligence has never been more important in order to survive in a competitive market. It’s the fastest way to find out what’s working and what’s not, so you can adopt industry practices that have been proven to succeed. 

This can include:

  • Understanding the competitive landscape

  • Detailed profiles of key competitors

  • Product/service comparison 

  • Learning from 'best in class' competitors

Our competitive intelligence studies utilise information from the following sources: 

  • Public information including websites, presentations and published results

  • Press analysis

  • Competitor pricing research 

  • Expert interviews 

  • Customer interviews 

  • Supplier, distributor, and intermediary interviews 


Getting an inside look at what’s going on behind the scenes in the industry and at your competitors’ companies will allow you to find out what trends and patterns are emerging in the industry and stay one step ahead of everyone else. 



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Due Diligence

We provide tailored due diligence services that include assessing a company's current position and the extent to which its activities match its public face. 


This can include: 

  • Financial position and credit risk  

  • CSR activities 

  • Corporate values

  • Media assessment (positive and negative stories)

  • Strategic direction 

  • Acquisition history

  • Profiles of directors and/or key decision-makers

  • Investments & sources  



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