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Market research services

We offer both fieldwork-only support and full-service market research solutions in Latin America. International clients can engage us for recruitment, interviews, focus groups or survey fieldwork, or choose a complete end-to-end service—from research design and methodology through to analysis, reporting, and final recommendations.

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We manage projects in both English and Spanish from the UK or Peru. 

Successful market research in the region requires looking deeper than general stereotypes. Although only two languages are spoken across the region, the shared language does not always equate to shared values and behaviours. This can have an important impact on brand positioning and marketing activities as well as how market research findings are interpreted.  For more information about market research considerations in Latin America, please click here. 

Countries we cover

Countries we regularly work in includes:​​

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  • Largest countries:

    • Mexico

    • Brazil

    • Colombia

    • Chile

    • Argentina

  • Others

    • Belize

    • Costa Rica

    • Ecuador

    • Guatemala

    • Paraguay

    • Peru

    • Uruguay

  • Carribbean 

  • Puerto Rico​

Fieldwork support services

We enjoy supporting other research companies to make their work in Latin America easier and more efficient. Our extensive network in Latin America allows us to help with the logistics of both qualitative and quantitative studies, in one or more countries.

 

Qualitative Fieldwork

We deliver high-quality qualitative research across Latin America, including:

  • Focus groups (online and in-person)

  • In-depth interviews (IDIs)

  • Bilingual moderation and simultaneous translation

  • Facility, venue, and logistics coordination

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Recruitment and Respondent Sourcing

Strong recruitment is critical to successful research. We provide:

  • B2C and B2B recruitment across LATAM

  • Hard-to-reach and specialist audiences

  • Screener support, scheduling, and respondent management

  • Transparent validation and quality control

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Survey Fieldwork and Quantitative Support

For quantitative studies, we offer flexible survey fieldwork services, including:

  • Online surveys and panel coordination

  • In-country CAPI fieldwork delivery

  • Field monitoring, data checks, and progress reporting

  • Clean datasets and topline summaries (where required)

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If you would like to know more or have a project in mind, please get in contact. We will be happy to help. 

Full service market research services

We draw from almost thirty years of experience to create the right market research solution for your needs. 

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Our experience includes:

  • Brand research

  • Concept testing

  • Usage & attitudes

  • Satisfaction 

  • Advertising awareness

  • Store audits

  • Mystery shopping

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For more information about our sector experience, please click here. ​

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Market analysis services

We also support companies looking to enter new markets.     

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  • Market analysis 

    • Understanding the opportunities, risks and growth prospects

    • Prioritising new markets

  • Market sizing

    • Creating robust market size estimates​

    • Transparent methodology based on reliable information

  • Competitor analysis

    • Competitor landscape

    • Detailed profiles

    • Product / service comparison

    • Innovations
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