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fieldwork support

Our Story

Advantage was founded in the UK in 2014 and expanded to Peru in 2019, creating a unique combination of European research standards and deep Latin American market expertise.

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Today, we deliver the majority of our work across Latin America, supporting international clients with high-quality market research services throughout the region. Our experience includes projects such as political research in Puerto Rico, retail audits in Bolivia, concept testing in Guatemala, and bilingual focus groups with simultaneous translation for visiting client teams in Colombia.

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We regularly manage research in Latin America’s key markets, including Brazil, Mexico, Argentina, Chile, and beyond. Through a trusted network of local partners, recruiters, moderators, and interviewers across Latin America and the Caribbean, we are able to scale quickly and deliver insight with genuine local understanding.

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All projects are led and delivered by our experienced team, providing international clients with a reliable Latin America market research partner for qualitative research, fieldwork, and surveys—wherever insight is needed most.

Our team

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Kevin Simmonds

Founder of Advantage with almost thirty years' agency and client side market research experience.

 

 

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Maria Jesus Simmonds

Maria Jesus (MaJe) is a bi-lingual researcher with over ten years' experience in urban, social and commercial topics.  

MaJe provides senior support on our larger projects across Latin America. 

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Hector Alfaro

Hector has a diverse business background spanning over forty years. He manages our store audit operations in Peru and other countries. 

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Claudia Vega

Claudia is project lead for many projects in Latin America. 

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She has a degree in tourism administration and specialism in the public sector.  Her experience includes public management, volunteering and development of social and research programmes. 

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Claudia has manged her own business and understands commercial challenges.      

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Merlyta Jimenez

Merlyta holds a degree in Administration and brings experience from the tourism industry, management services, and public sector research projects.

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She has  strong desk research and market analysis skills, turning data into meaningful insights that support smart business decisions. 

Our experience

We have experience within many industry sectors and a track record of quickly understanding the nuances of different markets and customers.


Our sector experience includes:

  • Agriculture & farming

  • Automotive

  • Education

  • Foodservice

  • Healthcare

  • Hospitality

  • Manufacturing

  • Public sector

  • Retail

  • Technology

  • Telecommunications and energy

  • Others

Examples of recent projects.

Our publications

Several of our published market reports are freely available. Please get in contact if you would like a copy of any. 

Global market report: Artificial Intelligence Use and Impact

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Artificial Intelligence (A.I.) is having a profound impact on business and society as a whole.  This report examines the role, considerations and implications for businesses across ten industry sectors. 

In such a fast changing landscape, this report is intended to provide a global overview, highlighting key developing regions and industry  application areas along with company case studies.  
 


Publication: Jan 2024

Pages: 144​

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The world of e-commerce  has rapidly evolved and presents both opportunities and challenges for businesses of all sizes.

 

Latin America tremendous opportunities for businesses to expand their reach and increase their customer base, yet it also poses significant challenges, such as navigating the complexities of different markets, understanding local laws and regulations, and overcoming language and cultural barriers.


This report highlights opportunities, risks and key players at a region and country level.


Publication: Jan 2024

Pages: 123

Regional market report: E-commerce: Latin America

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The Latin American ride-hailing market is substantial, reaching $15.1 billion in 2023, with projected growth to $16.4 billion by 2027.

 

Despite competition, growth in user numbers is expected, driven by factors such as urbanization, smartphone adoption, and evolving 
transportation needs.
 

This report highlights opportunities and risks within the region as well as key players in the largest countries. 


Publication: Jan 2024

Pages: 65

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Regional market report: Ride Hailing & Taxi Market: Latin America

Country market report: Peru's Copper Mining Industry

2023 Peru copper mining industry market report

As the global demand for electric vehicle (EV) and renewable energy technology intensifies, the need for copper grows in tandem. In a 2021 report, the World Economic Forum predicted that metal demand and prices, including copper, could surge for years into the foreseeable future.  

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The world's second-largest supplier of copper, Peru, is distinctly positioned to benefit from this emerging trend. This report examines the significant factors that impact Peru's copper market and outlines the potential benefits, risks, and opportunities for investors.
 

Publication: Sept 2023

Pages: 47

We recently had feedback that the website gave a 'no nonsense' view and that is probably a good reflection of how we work with clients. For example:

  • We will not promise what we can't deliver. 

  • We have regular meetings to update on progress and share early findings.  

  • We will tell you if a project is not going to plan and the required corrective actions.

  • We creatively find solutions to meet your needs. 

  • We invest in information sources such as IbisWorld and Statista. 

  • We operate in full compliance with industry codes of conduct and legal requirements, without exception. 

  • Our local partners are selected based on trust and fit with the project needs, not on commission.

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