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Market Research

Fieldwork Services Across Latin America

Advantage provides high-quality market research fieldwork services in Latin America for international agencies, consultancies, and brands. From recruitment and scheduling through to focus groups, in-depth interviews, and survey delivery, we act as a trusted local partner—ensuring your research runs smoothly, efficiently, and to global standards.

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Success within the region requires local understanding. Please click here for an overview of important market research considerations. We would be pleased to discuss your needs and provide impartial recommendations without any obligation. 

We regularly support:

  • International market research agencies

  • Global consulting firms

  • Brand and insight teams in the US, UK, and Europe

  • Businesses conducting research for market entry or expansion

Our Fieldwork Services in Latin America

We provide flexible fieldwork-only support, including:
 

Recruitment and Respondent Sourcing

  • B2C and B2B recruitment

  • Hard-to-reach audiences

  • Screener development support

  • Scheduling and respondent management


Qualitative Research Fieldwork

  • In-person and online focus groups

  • One-to-one in-depth interviews (IDIs)

  • Bilingual moderation (Spanish/English)

  • Facility and venue coordination

  • Transcription (AI, human and mixed method)

  • Simultaneous translation​

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Survey Fieldwork and Quantitative Support

  • Online surveys and panel coordination

  • In-country CAPI fieldwork

  • Quota guidance

  • Quality checks and validation

  • Fieldwork progress reporting

  • Data coding

  • Data weighting

Countries we cover

Countries we regularly work in includes:​​

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Largest countries:

  • Mexico

  • Brazil

  • Colombia

  • Chile

  • Argentina

Others

  • Belize

  • Costa Rica

  • Ecuador

  • Guatemala

  • Paraguay

  • Peru

  • Uruguay

  • Carribbean 

  • Puerto Rico

What We Deliver

Depending on your project, we can provide:

  • Recruitment summaries and screener documentation

  • Audio/video recordings

  • Interview transcripts and translated materials

  • Survey datasets and toplines

  • Fieldwork reports and participation metrics

A Reliable market research partner

International teams choose Advantage because we combine local LATAM expertise with professional project management and clear communication.

What you can expect:

  • Senior level support throughout

  • Shared commitment to delivering quality and a successful project

  • English-speaking project management

  • Transparent recruitment and respondent validation

  • Regular fieldwork updates and documentation

  • High-quality recordings, transcripts, and deliverables

  • Ethical standards aligned with international best practice

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If you’re planning focus groups, interviews, recruitment, or survey fieldwork in Latin America, our bilingual team is ready to support your project.

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