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Market Research

Retail Store Audits in Peru

Gain Visibility Into Retail Execution Across Peru

Success in the retail environment depends on more than distribution.

 

Brands need accurate information about product availability, shelf presence, merchandising execution, pricing and competitor activity to make informed commercial decisions.

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Advantage LATAM Insights provides professional store audit services throughout Peru and other parts of Latin America, helping manufacturers, distributors, retailers and market research agencies understand what is happening at the point of sale.

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Our experienced field teams collect reliable in-store data across modern trade, traditional trade and specialist retail channels, delivering actionable insights that improve retail performance and support business growth.

What We Measure

Product Availability

  • Distribution and numeric availability

  • Out-of-stock identification

  • SKU coverage

  • New product presence

 

Shelf Presence

  • Products on shelf

  • Shelf positioning

  • Shelf share

  • Number of facings

  • Secondary displays


Merchandising Compliance

  • Planogram compliance

  • Promotional materials

  • Point-of-sale execution

  • Display quality

  • Brand visibility


Pricing

  • Shelf price monitoring

  • Promotional pricing

  • Competitor pricing

  • Price compliance


Competitive Intelligence

  • Competitor products

  • New launches

  • Promotional activity

  • In-store visibility

  • Category developments

Retail Channels Covered

We conduct store audits across:

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Modern Trade

  • Supermarkets

  • Hypermarkets

  • Convenience chains

  • Pharmacies


Traditional Trade

  • Independent retailers

  • Bodegas

  • Local grocery stores


Specialist Channels

  • Electronics retailers

  • Home improvement stores

  • Agricultural suppliers

  • Automotive retailers

Why Choose Advantage?

Reliable Local Coverage

  • Our field teams can conduct audits across Lima and major regional cities, providing consistent reporting and quality control.

  • Full compliance with international programme requirements. 

  • Experienced team for data collection and professional conduct within stores.

  • Professional problem resolution.

  • Full audit accountability and tracing.  

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Fast Turnaround

  • Rapid deployment and reporting for urgent commercial decisions.

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Photo Verification

  • Every audit can include photographic evidence to validate findings and support decision making.

  • Compliance with photo standards, angle and lighting requirements. 

 

Safe Working Practices

  • Keeping auditors safe is our priority.

  • Updating clients on unsafe areas, e.g. due to civil unrest or demography. 


 

Flexible Reporting

Results delivered through:

  • Client's own systems

  • Dashboards

  • Excel files

  • PowerPoint summaries

  • Detailed analytical reports

Need Retail Visibility in Peru?

Whether you need 50 stores or 5,000 stores audited, our local field teams can help you understand what is happening at the point of sale and identify opportunities to improve performance.

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