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A Latin America market research partner
you can rely on

Qualitative and quantitative fieldwork across LATAM, managed in English and delivered with local expertise.

Bilingual (English/Spanish) project management for qualitative research and surveys across Latin America—recruitment, focus groups, in-depth interviews and online/CAPI fieldwork.

 

Advantage is an ESOMAR member. 
 

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Fieldwork-Only and Full-Service Solutions

Clients work with us in two ways:

✅ Fieldwork-only support
We deliver recruitment and fieldwork while you manage design and analysis.
 

✅ Full-service market research
We provide an end-to-end solution—from study design and methodology through to analysis, insight development, and final reporting.

View our sector experience

Qualitative Fieldwork

We deliver high-quality qualitative research across Latin America, including:

  • Focus groups (online and in-person)

  • In-depth interviews (IDIs)

  • Bilingual moderation and simultaneous translation

  • Facility, venue, and logistics coordination

Recruitment and Respondent Sourcing

Strong recruitment is critical to successful research. We provide:

  • B2C and B2B recruitment across LATAM

  • Hard-to-reach and specialist audiences

  • Screener support, scheduling, and respondent management

  • Transparent validation and quality control

Surveys and Quantitative Support

For quantitative studies, we offer flexible survey fieldwork services, including:

  • Online surveys and panel coordination

  • In-country CAPI fieldwork delivery

  • Field monitoring, data checks, and progress reporting

  • Clean datasets and topline summaries (where required)

Market analysis services

We also support companies looking to enter new markets with market and competitor intelligence services.     

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Why choose us as your LATAM research partner?

We draw from almost thirty years’ experience to deliver high quality market research. Whether this is political polling, in-home product testing, consumer focus groups or B2B interviews.  You will find us a responsive partner.

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  • Senior team involvement throughout

  • Our experience includes global client side roles 

  • One point of contact in English (bilingual delivery)

  • Strong recruitment for B2B and hard-to-reach audiences

  • Multi-country LATAM coordination

  • Simultaneous translation

  • Clear timelines, field updates, and documentation

  • Transparent processes and communication

  • Deliverables your team can plug into global reporting

  • We work with local experts across Latin America

An experienced market research team

Recent project examples include:

  • Product testing (Mexico, Colombia and Bolivia)

  • Store audits in Bolivia, Guatemala, Honduras, Peru, Honduras and Uruguay

  • Political campaign development in Puerto Rico

  • Financial research in Mexico, Brazil, Peru and Dominican Republic

  • English language training research in Brazil and Mexico

  • In-taxi interviews (multiple countries)

  • Depth interviews with influencers (Mexico and Brazil)

  • Advertising testing in Mexico

  • B2B interviews in Chile, Mexico, Guatemala, Brazil, Peru and Argentina

  • In-bar product taste testing and interviews (puerto Rico)

  • Market and competitor analysis: 

    • AI developments 

    • E-commerce in Latin America

    • Latin American Insurance market ​

    • Gen Z attitudes to brands

    • Peru copper mining industry

  • Panel surveys (multiple countries):

    • We do not have our own panel, but work with multiple providers in the region. ​

    • Panel coverage varies considerably by country. 

Need a Trusted Research Partner in Latin America?

If you’re planning focus groups, interviews, recruitment or survey fieldwork in Latin America, our bilingual team is ready to support your project.

Recent Clients
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“We are very happy to work together with María Jesús and the entire AdvantageMI team. Throughout different projects in which we have collaborated, they have more than demonstrated their professionalism, dedication and knowledge. For us, as Integra-Smollan, it has been very gratifying to work with AdvantageMI since it provides us with all the integral solutions to our requirements. We hope to continue with this alliance over time since we fully trust their capabilities.”

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“We started the collaboration with Advantagemi for the Latin American market. After initial nervousness when starting with a new supplier, we can only thank them for their involvement and dedication to all the projects. Good job, good communication and we are very happy to undertake future projects."

Cabify
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As an ESOMAR member we comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.

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