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Whatever your questions about Latin America, we can help you find the answers.

From focus groups and surveys to market analysis and competitive intelligence.

We do it all and we do it well.

Market Analysis

High-quality market insights to help companies grow.  

 Market Research 


Tailored to your specific needs.

We enjoy supporting other research companies to make their work in Latin America easier and more efficient. 

“We are very happy to work together with María Jesús and the entire AdvantageMI team. Throughout different projects in which we have collaborated, they have more than demonstrated their professionalism, dedication and knowledge. For us, as Integra-Smollan, it has been very gratifying to work with AdvantageMI since it provides us with all the integral solutions to our requirements. We hope to continue with this alliance over time since we fully trust their capabilities.”

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“We started the collaboration with Advantagemi for the Latin American market. After initial nervousness when starting with a new supplier, we can only thank them for their involvement and dedication to all the projects. Good job, good communication and we are very happy to undertake future projects."

Market Analysis

Market Analysis

We have over fifteen years’ experience of analysing industries, markets and competitors internationally. 

Our analysis framework can be applied to any industry and combines multiple tools,  with up-to-date information sources and a rigorous desk research process. 

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We deliver clear, concise and fully referenced information that can be trusted and acted on.  This includes:

  • Market size

  • Macro trends driving/constraining the market

  • Profiling key companies 

  • Competitor landscape

  • Detailed analysis of key competitor strengths, weaknesses, and portfolio gaps

  • Identifying routes to market & key contacts

  • Product comparison

  • Analysis of a client's own capabilities and market fit

Recent projects include:

LATAM and International

  • Insuretech trends in Latin America

  • Energy forecasting market: 22 countries

  • Mobile e-commerce platforms (global)

  • English learning in Mexico, Brazil and China

  • European healthcare markets

  • Water, energy and agriculture sectors in South Africa

  • Baby food in Nigeria, Greece and Russia


  • Transport sector (road, rail, air, airports, freeports etc.)

  • Market size estimations for new consumer products. 

  • Electric vehicle and infrastructure

  • Telecom infrastructure market

  • Brexit impact (multiple sectors including energy, construction and retail)

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Market Research

We draw from over twenty years’ experience to create the right market research solution for your business need. 
You will find us a responsive partner. We believe that market research is most valuable when it’s conducted quickly, efficiently and when its results inspire action.

We conduct qualitative, quantitative and desk research across all of Latin America and internationally. 


  • Focus groups

  • Depth interviews

  • Online groups

  • Online communities 

  • Observation 

  • Accompanied activities e.g. shopping & website use

  • Mystery shopping


  • Telephone surveys (CATI)

  • Street interviews (CAPI)

  • Online surveys

  • Mystery shopping

Desk Research

  • Context for primary research findings

  • Market sizing & trends

  • Competitors 

  • Market entry support: 

    • Suppliers​

    • Distributors

    • Customers

Our experience includes:

  • Brand: development, awareness and perceptions

  • New product development and concept testing

  • Customer: behaviour, attitudes and satisfaction

  • B2B

We have summarised the main considerations when doing market research in LATAM and are happy to share our understanding without any obligation. 

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Market Research

Fieldwork Support

We enjoy supporting other research companies to make their work in Latin America easier and more efficient. Our extensive network in Latin America allows us to help with the logistics of both qualitative and quantitative studies, in one or more countries.

Our capabilities include: 

  • Translation

  • Recruitment & incentives

  • Interviewing (online & face-to-face)

  • Moderation (online & face-to-face)

  • 150 CATI stations in multiple countries

  • Over 200 street interviewers

  • Viewing facilities in all main markets with remote viewing capabilities

  • Access to multiple international and regional online panels. 

  • Our desk research combines high-quality global information from the British Library with country sources accessed by our local researchers in Peru, Mexico, Argentina, Guatemala, Brazil and Chile.

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Recent Clients
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“Kevin produced an excellent market assessment piece for us. The work was extremely thorough and was presented clearly and in a very user-friendly format. Kevin was a pleasure to work with, always responding quickly to requests and definitely going the ‘extra mile’ to ensure we were happy with the output. We had the utmost confidence in the advice and recommendations made to us and I wouldn’t hesitate to recommend Kevin to anyone looking for an experienced desk researcher.”


ISO 9001:2015 Cerified

As an ESOMAR member we comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.

ISO 9001:2015 Certified. This demonstrates our commitment to delivering consistent quality, building lasting customer relationships and continuous improvement. ISO 9001 is an internationally recognised Quality Management System. 

If you would like to know more or have a project in mind, please get in contact.
We will be happy to help. 
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