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Questions about Latin America?
We help you find the answers

From focus groups and surveys to market analysis and competitive intelligence...

we do it all and we do it well

Advantage is located in Peru and with our trusted partners, we conduct market research throughout all of Latin America and the Caribbean.

We are a small team with a strong focus on client satisfaction. 


“We are very happy to work together with María Jesús and the entire AdvantageMI team. Throughout different projects in which we have collaborated, they have more than demonstrated their professionalism, dedication and knowledge. For us, as Integra-Smollan, it has been very gratifying to work with AdvantageMI since it provides us with all the integral solutions to our requirements. We hope to continue with this alliance over time since we fully trust their capabilities.”

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“We started the collaboration with Advantagemi for the Latin American market. After initial nervousness when starting with a new supplier, we can only thank them for their involvement and dedication to all the projects. Good job, good communication and we are very happy to undertake future projects."

Market Analysis

Market Research

We draw from over twenty years’ experience to create the right market research solution for your business need. 
You will find us a responsive partner. We believe that market research is most valuable when it’s conducted quickly, efficiently and when its results inspire action.

We conduct qualitative, quantitative and desk research across all of Latin America and internationally. 

Recent project examples include:

  • Panel surveys (multiple countries)

  • Research with influencers (Mexico)

  • Product testing (Mexico, Colombia and Bolivia)

  • Political campaign development in Puerto Rico

  • Store audits in Bolivia, Guatemala, Honduras, Peru, Honduras and Uruguay

  • Financial research in Mexico, Brazil, Peru and Dominican Republic

  • English language training research in Brazil and Mexico


We have summarised the main considerations when doing market research in LATAM and are happy to share our understanding without any obligation. 

Fieldwork Support

We enjoy supporting other research companies to make their work in Latin America easier and more efficient. Our extensive network in Latin America allows us to help with the logistics of both qualitative and quantitative studies, in one or more countries.

Our capabilities include: 

  • Translation

  • Recruitment & incentives

  • Interviewing (online & face-to-face)

  • Moderation (online & face-to-face)

  • 150 CATI stations in multiple countries

  • Over 200 street interviewers

  • Viewing facilities in all main markets with remote viewing capabilities

  • Access to multiple international and regional online panels. 

  • Our desk research combines high-quality global information from the British Library with country sources accessed by our local researchers in Peru, Mexico, Argentina, Guatemala, Brazil and Chile.

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Market Analysis

We have over fifteen years’ experience of analysing industries, markets and competitors internationally. 

We deliver clear, concise and fully referenced information that can be trusted and acted on.  This includes:

  • Market size

  • Macro trends driving/constraining the market

  • Profiling key companies 

  • Competitor landscape

  • Detailed analysis of key competitor strengths, weaknesses, and portfolio gaps

  • Identifying routes to market & key contacts

  • Product comparison

  • Analysis of a client's own capabilities and market fit

Our analysis framework can be applied to any industry. It combines multiple tools with up-to-date information sources and a rigorous desk research process. 

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Recent projects include:

LATAM specific

  • Insuretech trends in Latin America

  • Energy forecasting market (22 countries)

  • Mobile e-commerce platforms (global)

  • English learning in Mexico, Brazil and China

  • Peru copper mining sector

  • Ride sharing in Latin America

  • E-commerce trends in Latin America

  • Pay day loans (multiple countries)


  • UK Transport sector 

  • European healthcare markets

  • Water and energy sectors in South Africa

  • Baby food in Nigeria, Greece and Russia

  • Market size estimations (multiple)

  • Electric vehicle and infrastructure

  • Telecom infrastructure market

  • Brexit impact (multiple sectors)

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Recent Clients
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“Advantage produced an excellent market assessment piece for us. The work was extremely thorough and was presented clearly and in a very user-friendly format. Kevin was a pleasure to work with, always responding quickly to requests and definitely going the ‘extra mile’ to ensure we were happy with the output. We had the utmost confidence in the advice and recommendations made to us and I wouldn’t hesitate to recommend Advantage to anyone looking for experienced desk researchers.”


ISO 9001:2015 Cerified

As an ESOMAR member we comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.

ISO 9001:2015 Certified. This demonstrates our commitment to delivering consistent quality, building lasting customer relationships and continuous improvement. ISO 9001 is an internationally recognised Quality Management System. 

If you would like to know more or have a project in mind, please get in contact.
We will be happy to help. 
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